PROFESSIONAL SERVICE
- Associate Editor, Marketing Science, October 2021 - present
- Editorial Review Board, Journal of Marketing Research, 2021 - present
- Editorial Review Board, Decision Sciences, 2020 - present
- Reviewer, Marketing Science
- Reviewer, Management Science
- Reviewer, Journal of Marketing Research
- Reviewer, Journal of Marketing
- Reviewer, International Journal of Research in Marketing
- Reviewer, Journal of Academy of Marketing Science
- Reviewer, Manufacturing & Service Operations Management
- Reviewer, Production and Operations Management
- Reviewer, Information Systems Research
- Reviewer, Marketing Letters
- Reviewer, Review of Industrial Organization
- Reviewer, Decision Sciences
- Reviewer, Omega
- Reviewer, The Manchester School
- Reviewer, American Marketing Association (AMA) Conferences
- Invited Panelist, 2021 Summer AMA Doctoral Students Special Interest Group
Ph.D. STUDENT AND VISITING SCHOLAR SUPERVISION
- Dong Wook (Peter) Chae, June 2022 - present
- Yao Yao, visiting scholar, October 2022 - 2024
- Yaying Zhou, doctoral dissertation examination committee chair, July 2022.
- Jianqiang Zhang, visiting scholar, 2019-2020.
- Long Ding, Visiting PhD student, 2018-2019.
- Peng Liu, PhD dissertation committee member, 2016-2019. Placement: Santa Clara University.
DEPARTMENT COMMITTEE
- Mentor, Doctoral Student Dong Wook (Peter) Chae, Indiana University, June 2022 - present
- Co-chair, 2022 Haring Symposiums
- Lead, DEI Mentorship Task Force, Department of Marketing, Indiana University, 2021 - present.
- Diversity, Equity, and Inclusion Committee, Department of Marketing, Indiana University, 2021 - present.
- Dissertation committee, Peng Liu, Department of Marketing, Indiana University, 2019. Placement: Santa Clara University.
- Recruiting Committee, Department of Marketing, Indiana University, 2016 - present.
- Doctoral Program Committee, Department of Marketing, Indiana University, 2016 - present.
- Reviewer for first- and second-year PhD student papers, Department of Marketing, Indiana University, 2016 - present.
SCHOOL COMMITTEE
- Research Policy Committee, Kelley School of Business, Indiana University, 2021 - 2022.
- Tenure Track Faculty Representative, Academic Council, Kelley School of Business, Indiana University, 2020 - 2021.
- Research Policy Committee, Kelley School of Business, Indiana University, 2020 - present.
- Academic Fairness Committee, Kelley School of Business, Indiana University, 2019 - 2020.
- Ph.D. Examination Committee (Leslie Hodder), Kelley School of Business, Indiana University, 2020 - present.
COMMUNITY SERVICE
- President, Bloomington Indiana Scholastic Chess Club, 2018 - present.
- Tournament Director, United States Chess Federation, 2018 - present.
- Organizer, Free Virtual Chess Camp, 2020 - present.
- Mathcount Coach, University Elementary School, 2022
- Volunteer, Bloomington Community Kitchen, 2022 - present
MEMBERSHIP
- INFORMS Society for Marketing Science (ISMS)
- American Marketing Association (AMA）
- Manufacturing and Service Operations Management Society
- Production and Operations Management Society
LANGUAGES
- Programming: SAS (Certified Advanced SAS Programmer), STATA, R, Matlab, Maple, Gauss, SPSS, SQL.
- Communication: English, Mandarin, Cantonese.