EDITORIAL APPOINTMENTS

• Associate Editor, Marketing Science, October 2021 - present
• Editorial Review Board, Journal of Marketing Research, 2021 - present
• Editorial Review Board, Decision Sciences, 2020 - present

INVITED PRESENTATIONS

2023

• Johns Hopkins University, April 2023
• Society for Consumer Psychology 2023 Annual Conference, March 2023
• 2023 AMA Winter Academic Conference, February 2023
• 22nd International Marketing Trends Congress, January 2023

2022

• Payne Research Symposium, University of Arizona, December 2022
• The Wharton School, University of Pennsylvania, November 2022
• Beijing Institute of Technology, November 2022
• Xidian University, November 2022
• Southeast University, October 2022
• Jiangnan University, October 2022
• 2022 INFOMRS Annual Meeting, October 2022
• AMA-Sheth Foundation Doctoral Consortium, University of Texas at Austin, June 2022
• Discussant, Summer Institute in Competitive Strategy, University of California at Berkeley, June 2022
• MSI Young Scholar Conference, June 2022
• Faculty Panelist, ISMS Marketing Science Conference Doctoral Consortium, June 2022
• Distinguished Speaker, International Business Congress, May 2022
• Imperial College London, May 2022
• POMS 2022 Annual Conference, April 2022
• University of Minnesota, April 2022
• University of Pittsburgh, March 2022
• AMA Winter Academic Conference, February 2022
• Global Institute for Artificial Intelligence and Business Analytics, Temple University, January 2022

2021

• 2021 Conference on Artificial Intelligence, Machine Learning, and Business Analytics, December 2021
• Lingnan University, December 2021
• Huazhong Agricultural University, November 2021
• INFORMS 2021 Annual Meeting, October 2021
• Shandong University, October 2021
• University of Iowa, September 2021
• Xiamen University, September 2021
• Distinguished Speaker, Doctoral Consortium of the China Marketing International Conference, August 2021
• Faculty Fellow and session chair, 2021 AMA-Sheth Foundation Doctoral Consortium, August 2021
• Panelist, AMA DocSIG Panel Series, August 2021
• AMA Marketing + Public Policy Conference, June 2021
• The 43rd ISMS Marketing Science Conference, June 2021
• University of Science and Technology of China, March 2021
• University of Washington, January 2021
• Fudan University, January 2021

2020

• Washington University at St. Louis, December 2020
• INFORMS Annual Meeting, November 2020
• Boston College, September 2020
• AMA Summer Academic Conference, August 2020
• China Marketing International Conference, June 2020
• Indiana-wide COVID19 Research Conference, June 2020
• The 42nd ISMS Marketing Science Conference, Duke University, June 2020
• University of Maryland (cancelled due to COVID-19)
• City University of Hong Kong, May 2020
• Marketing Department Doc Day, Indiana University, February 2020
• University of Florida, January 2020
• Western University, January 2020

2019

• The Wharton School, University of Pennsylvania, October 2019
• University of California at Riverside, October 2019
• Georgetown University, September 2019
• University of Notre Dame, May 2019
• Production and Operations Management Conference, Washington DC, May 2019
• Department of Operations & Decision Technologies, Indiana University, April 2019
• American Marketing Association Winter Conference, February 2019
• Texas A&M University, February 2019

2017 or earlier

• Emory University, November 2015
• Harvard University, October 2015
• Indiana University, September 2015
• Rutgers University, September 2015
• Michigan State University, September 2015
• University of Alberta, September 2015
• North Carolina State University, September 2015
• INFORMS Marketing Science Conference, June 2014
• Texas A&M University, August 2012, 2013, February 2015
• University of Houston, October 2016.*
• Johns Hopkins University, November 2015.*
• American Marketing Association Winter Conference, February 2019
• ETH/NYU Design Conference, New York University, May 2017
• American Marketing Society Conference, May 2016
• Marketing Science Conference, Fudan University, June 2016.*
• Theory+Practice in Marketing (TPM) Conference, Houston, May 2016.*
• Marketing Science Conference, Johns Hopkins University, June 2015.*
• Frank M. Bass UT Dallas Frontiers of Research in Marketing Science, February 2014.*
• 1st Invitational Symposium on Marketing and Innovation ECMI-AMA-EMAC, Netherlands, May 2014.*
• Marketing Science Conference, Boston University, June 2012.*
* presentations by co-authors.

AWARDS & HONORS

• Faculty Speaker, ISMS Doctoral Consortium, June 2022
• Faculty Fellow, AMA-Sheth Foundation Doctoral Consortium, University of Texas at Austin, June 2022
• Session Organizer, Marketing and Operations Management Track, 2022 POMS Annual Conference, April 2022.
• Female Scholar, Designing a Career in the Marketing Academy, November 2021.
• Faculty Fellow, AMA-Sheth Foundation Doctoral Consortium, Indiana University, August 2021.
• MSI Young Scholars, December 2020.
• Faculty Representative, Mittelstaedt Doctoral Symposium, University of Nebraska - Lincoln, April 2021.
• Weimer Faculty Fellow, Kelley School of Business, Indiana University, June 2020.
• Finalist, Chinese Marketing Scholar Best Paper Award, May 2020.
• Research Follow, Center for the Business of Life Sciences, Kelley School of Business, May 2019.
• Junior Faculty in Marketing Science, Inaugural Faculty Development Forum, Washington University in St. Louis, May 2019.
• Early-Career Faculty Consortium Fellow, Marketing Strategy Consortium, Indiana University, January 2019.
• Marketing Science Institute Young Scholar Research Grant $5,000, May 2017.
• Finalist, Mary Kay/AMS Dissertation Proposal Competition, May 2016.
• Dean's Award for Outstanding Research, Texas A&M University, 2015.
• Dean's Award for Outstanding Teaching, Texas A&M University, 2015.
• Inaugural AMS Doctoral Consortium Fellow, Denver, 2015.
• AMA-Sheth Doctoral Consortium Fellow, Northwestern University, 2014.
• INFORMS Doctoral Consortium Fellow, Emory University, 2014.
• INFORMS Doctoral Consortium Fellow, Boston University, 2012.
• The Most Distinguished Student of the University Award, Lingnan University.
• On President’s List Academic Honors, Lingnan University
• Zonta Club of Kowloon Awards for Outstanding Services
• Outstanding Service Awards for Hong Kong Tertiary Students
• Dr. and Mrs. James Tak Wu Awards for Outstanding Service
• Hong Kong Award for University Women Beryl Wright Memorial Undergraduate Scholarship (awarded to two students out of all undergraduate students in Hong Kong).
• Champion, Canton Hong Kong & Macau Mandarin Contest (Hong Kong Division)
• The Hong Kong Jockey Club Full Scholarship for Undergraduate Study in Hong Kong, info (awarded to the 1st group of 27 students selected from Mainland China based on academic record to study in Hong Kong with full scholarship)