Executive Education
01.
AI Marketing Strategy
A practical, manager-focused guide to using AI to enhance segmentation, targeting, content creation, and customer experience. Learn how to integrate AI copilots, predictive models, and generative tools responsibly—while boosting ROI and maintaining brand trust.
02.
Digital Transformation for CMOs
Equip leaders with the tools to modernize marketing operations, redesign customer journeys, and unify cross-channel data. This session helps executives build agile teams, upgrade martech stacks, and create a roadmap for sustainable digital maturity.
03.
Customer Behavior & Psychology
Understand the hidden drivers of consumer choice—attention, trust, social influence, and cognitive biases. Learn how behavioral science can shape messaging, design, pricing, and loyalty strategies across your entire business.
04.
Personalization & Behavior-Based Targeting
Demystify personalization in the era of privacy. Explore behavior-based pricing, segment-of-one targeting, transparency trade-offs, and algorithmic fairness. Leaders walk away with clear frameworks to personalize ethically and profitably.
05.
Digital Advertising & Performance Optimization
A data-driven playbook for improving advertising impact across Meta, Google, TikTok, and emerging platforms. Learn how attribution works, which metrics matter, how to allocate budgets dynamically, and how to design experiments that drive growth.
06.
Influencer Marketing & Livestream Commerce
Unlock cutting-edge insights from your research on livestream selling and creator ecosystems. Executives learn the science behind credibility, parasocial relationships, tipping behavior, and conversion design—plus how to choose the right influencers for impact.
07.
Pricing Strategy & Revenue Optimization
From dynamic pricing to subscription models to value-based pricing, leaders learn how to optimize revenue using behavioral insights and predictive analytics. Includes hands-on exercises and real cases of firms monetizing digital offerings more effectively.
08.
Data Analytics for Executives
A non-technical but rigorous program that helps leaders interpret data correctly, avoid common analytical mistakes, design causal tests, and use metrics to guide strategy. Perfect for executives who want to become analytically sharp quickly.
Strategic Consulting
Professor Li has over 15 years of consulting experience for clients in the CPG, retail, pharmaceutical, and automobile industries.
